Every business needs custom T shirts. You can use them as a uniform for your employees, gifts to business partners, or promo items to give or sell to your customers. The power of a simple T shirt as a marketing tool is not to be underestimated, and you will definitely regret not using it.
Many small businesses don’t order custom T shirts because they believe that the expenses are too high. However, there are a few tricks you can use to save money on this project.
- Find a reliable company.
First of all, you need to find a company that will not overcharge you for the shirts. To know what prices are reasonable, you will need to do some market research. Use an online search engine to find several companies that produce custom T shirts and get quotes from them. Compare the prices and determine the average. Stay away from the businesses with the highest and lowest rates. If your budget is really tight, look for special offers or discounts.
- Choose the type of print.
There are many different types of printing technologies used to create custom T shirts today. This factor affects the price greatly, so you will need to find out what options are available and how they differ from one another. Remember, you should never choose the cheapest kind for no other reasons than saving money, especially if you want to use the shirts for marketing. The quality of these items must be high as they represent your business. If the print is ruined after a few washings, it will speak poorly of your company.
- Pick the colors carefully.
In many cases, the cost of printing depends on the number of colors in the design. If you want to save money, you will need to use as few of them as possible. Find out how this will affect the cost before you start working on the design.
You also need to consider the color of the shirt. For example, if you choose screen printing, the cost will go up if the shirt’s color is dark. Even with other types of printing, using light-colored shirts is usually cheaper.
- Buy in bulk.
This is usually the cheapest option, and you definitely will find many uses for the shirts. It might seem like a big investment from the start, but if you do some calculations, you will see that ordering over a dozen prints is way more cost efficient. You can also try to negotiate a discount when you buy in bulk.